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Your images & photos

Choosing the right photos is crucial to your online success

Selecting the right imagery for your website is a key part of the planning process. Not only will it make your site more visually appealing but it can help to build brand awareness and sell your product. It is important to have images that reflect your business or service.

 

We have a couple of great ways to ensure you choose the right images:

Professional Images

Adobe Stock is our premier image supplier of royalty free images with 1000’s of photos and backgrounds, this secure site is easy to use and prices start from only £2.50!

If you prefer us to purchase these images on your behalf your cost per image would normally be £15.00 each. Either way it is a worthwhile investment, as once purchased these photos or images can also be also used in your printed material.

Click here for current UK price plans from Adobe Stock.

By purchasing the images, you have flexibility in how you use them in the future. We advise you always read the Adobe Stock license page here.

Using Your Own Images

If you intend to use your own photos for your website they must be supplied to us at a minimum resolution 72 dots per inch (DPI) and 1000 pixels wide.

If you are planning on taking photos please bear in mind that 72 dpi is a low resolution suitable for web use.

If in the future you are planning to use the same photographs in printed media (flyers, brochure or posters) then the images should be taken in a higher resolution, around 300 dpi. We can always scale down but not up so if in doubt take your photos in the highest resolution possible.

Giving us high-resolution images is easy. For more information on how you can send us your files then please click here. 

Using Images to Make your business more Professional

Using professional looking images sourced through Adobe Stock is easy, cost-effective and can enhance the look of your website.

 

It is important to make sure the right images are chosen to fully reflect the professionalism of your business, its products and services.

 

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Glossary

Meta Tags

Meta tags and metadata allows the website to define non-visible information about the website. Search engines can use this information to determine what information they should feature in the search results etc.

Alt Text

Stands for alternative text. This is the text that is displayed if an image fails to load and is also used for accessibility. If you are blind, your computer will read out the image alt text as a way of describing to the user what the image is portraying.

HTML5 Element Tags

HTML5 offers new semantic elements to define different parts of a web page which make it easier for search engines to locate and read relevant content on your site.

Backend

This is the non-customer facing, behind the scenes part of the website. EG, the code files and databases which make the website work.

Breadcrumb Navigation Paths

These are text links which show the user where abouts on the website they are in relation to other content on the site. If they clicked on ‘Link 1’ from the homepage, the breadcrumb on that page would display as ‘Home > Link 1’. You can then use these links to quickly navigate back to previously visited or other relative pages on the website.

Google Analytics

Google Analytics allows you to track pages on your website and monitor which pages are viewed the most, how visitors got to that page and how long they stayed on that page. You can then use this information to improve weaker pages and also to find ways to encourage visitors to come back to your website. Read more here.