01256 863050 info@webdirections.co.uk

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About us


Our aim is to provide you with a website that will enhance your business, by better showcasing your products and services with the view of increasing enquiries and sales. We do this by creating a website that is well designed, engaging and is unique to your business and its sector. Whether you require a standard static site with dynamic elements, E‑Commerce or a Content Management System (a website you can edit yourself) we make the whole process easy from start to finish.

All websites we create can be viewed on desktop, tablet and smartphone. We use the latest web design techniques and all of our sites are thoroughly tested for cross browser compatibility before going live.

Behind the scenes

We are a design agency with over 20 years experience offering professional web, design and print services to a wide range of companies across many different sectors. You will find our suitably named offices ‘Never Despair Studios’ located on the outskirts of Basingstoke.

We go that extra mile for our customers and through their recommendations we find new clients come to us to create their website. We specialise in helping businesses whatever their size, to develop and grow by creating their very own powerful, online presence.

Never Despair Studios, Hook
Website design and development
About Webdirections South Warnborough


Meta Tags

Meta tags and metadata allows the website to define non-visible information about the website. Search engines can use this information to determine what information they should feature in the search results etc.

Alt Text

Stands for alternative text. This is the text that is displayed if an image fails to load and is also used for accessibility. If you are blind, your computer will read out the image alt text as a way of describing to the user what the image is portraying.

HTML5 Element Tags

HTML5 offers new semantic elements to define different parts of a web page which make it easier for search engines to locate and read relevant content on your site.


This is the non-customer facing, behind the scenes part of the website. EG, the code files and databases which make the website work.

Breadcrumb Navigation Paths

These are text links which show the user where abouts on the website they are in relation to other content on the site. If they clicked on ‘Link 1’ from the homepage, the breadcrumb on that page would display as ‘Home > Link 1’. You can then use these links to quickly navigate back to previously visited or other relative pages on the website.

Google Analytics

Google Analytics allows you to track pages on your website and monitor which pages are viewed the most, how visitors got to that page and how long they stayed on that page. You can then use this information to improve weaker pages and also to find ways to encourage visitors to come back to your website. Read more here.