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Welcome to our Search Engine Optimisation (SEO) Guide

Helping you get the most out of your website in terms of Google ranking, page hits and subsequent enquiries that will follow. A good Google ranking can be invaluable to your business, and planning your website content prior to us building your website is key to achieving this. First and foremost the keywords and phrases included in your website text will help Google direct potential new clients to your website.

The aim is to achieve the highest ranking possible when searching for services and products that are applicable to your business. Below is a comprehensive guide highlighting what we would like to do and what you can do yourself when preparing the website content (your text) so you get the best ‘organic’ results without any costs involved.

Unlike many Web design and Hosting companies we do not claim to be experts in SEO. We can work in conjunction with trusted partners or you are welcome to deal with a specialist SEO firm directly.

Often missed is the opportunity to drive people to view your website via printed Business Cards, Flyers, Posters, Signage, a Google My Business Account and E-Cards. Find out more about promoting your website here.

Help us to help you.
What to include when providing us with your content

Keywords and Phrases

This is an absolute must. Nobody knows your business as well as you. 

Put yourself in the shoes of your customers and think about the words and phrases they would be keying into Google when searching for a company providing what you offer. All these words and phrases ideally need to be covered in your website, including your page titles and general site content. We advise including the strongest key words and phrases on your home page, normally as a summary of what you are about via a paragraph or bullet points.

Location Specific Keywords and Phrases

Your location is vital. Including this alongside your services helps encourage new customers from your local and surrounding areas. For example, “ABC Company is a garden centre in Lasham, near Alton, Hampshire” or  “ABC Company offer call out plumbing services to Basingstoke, Hampshire.”

Please note, it can take up to six weeks for Google to read the text on your website and place you in search results. We cannot guarantee search results, that depends on what competition you have and the services and products you are offering.

Our Standard Procedure.
What we will do to help your SEO when creating your website

Meta Titles, Descriptions & Alt Text*

We will include your key phrases into the webpage tags and image alt text. This text is not seen by the viewer but will be picked up by search engines as they scan your website for useful information. We will also submit the XML sitemap to Google.

Internal Page Linking

We recommend including internal links from one page of your website to another, where relevant. For example, if you have a page about your ‘Services’, you might consider allowing us to feature a link from that page to a ‘Testimonials’ or ‘Customer Reviews’ page. This helps your SEO.

External Page Links

Where possible and appropriate we can link to some external websites which are relevant to your company/industry. For example, if you are an accredited service provider, you could have a link to the main accrediting body’s website.

Social Network Links

If you have any social network accounts such as Facebook or Twitter, we will link to them from a common area on your website so they are easily accessible. Trip Advisor is also a useful tool if you are a restaurant or in the hospitality industry. Find out about our social media services here.

Want to make even more of your SEO?

Pre-SEO Research & Analysis

Starting from £150.00 (quote varies by size of website and complexity of the task).
In order to start an effective SEO campaign or simply to give your website the best possible start as it tries to be recognised by Google, it is imperative that you start with a good foundation of keywords and phrases.
Our Pre-SEO Research and Analysis service is a very important step before an SEO campaign is initiated. We look at your competitors, viability of your keywords, and the current level of visibility of your website.

Google Business (Google+)

One off setup fee £50.00. This will allow you/us to include your business location on Google Maps, which in turn will help with your search ranking.

Google Analytics

One off setup fee £50.00. We can set up a Google analytics account for your domain and implement tracking of your web pages. You will then be able to login at any time and access the frequency of page hits, seeing which pages are viewed most, and which pages are being missed/ignored.

Monthly Reporting of Your Google Analytics

We can offer periodic reporting for you, broken down in to easy to read summaries and/or spreadsheets. Our costs on this will depend on frequency and the size of your website.

Please note:
The above information is offered as a recommendation only. We are not an SEO agency, however we do optimise the site to help Google recognise it. SEO is a constantly changing and evolving process/practice, which is influenced by many varying factors. We cannot guarantee your site will reach the top of search engine results, nor can we guarantee how long it will stay in the same position.



Meta Tags

Meta tags and metadata allows the website to define non-visible information about the website. Search engines can use this information to determine what information they should feature in the search results etc.

Alt Text

Stands for alternative text. This is the text that is displayed if an image fails to load and is also used for accessibility. If you are blind, your computer will read out the image alt text as a way of describing to the user what the image is portraying.

HTML5 Element Tags

HTML5 offers new semantic elements to define different parts of a web page which make it easier for search engines to locate and read relevant content on your site.


This is the non-customer facing, behind the scenes part of the website. EG, the code files and databases which make the website work.

Breadcrumb Navigation Paths

These are text links which show the user where abouts on the website they are in relation to other content on the site. If they clicked on ‘Link 1’ from the homepage, the breadcrumb on that page would display as ‘Home > Link 1’. You can then use these links to quickly navigate back to previously visited or other relative pages on the website.

Google Analytics

Google Analytics allows you to track pages on your website and monitor which pages are viewed the most, how visitors got to that page and how long they stayed on that page. You can then use this information to improve weaker pages and also to find ways to encourage visitors to come back to your website. Read more here.