If you are thinking of asking us to assist in your quest to get the best out of Google, then as a starting point there are some simple steps you can take without incurring extra expense. In short you need to make sure that the keywords and phrases people will be putting into the search bar, are included in the text you are supplying to your account handler for your website, particularly on the home page. We recommend a minimum of roughly 300 words of well written text per page. We call this organic SEO and you can find out more about SEO here.

Google My Business

(Knowledge Panel)

If you have a Google account, you can create a Google My Business profile. The main advantages are:

  • If handled correctly it will let your perspective clients view your company easier as your details will not only appear via the regular search results on the left hand side but also on the right hand side in the “Knowledge Panel”, giving them a second opportunity to click through to your website from the Google results.
  • It will also show your business address on the Google Map, which is often shown at the top of Google search results.
  • Because the information is indexed by Google, it assists your Google ranking allowing more people to find you in the search results.

To set this up or take ‘ownership’ of your Google My Business listing, you need a Gmail email account, eg.fredsmith@gmail.com.

google my business knowledge panel

How to set up a Google email account:

  1. Go to gmail.com.
  2. Click Create account.
  3. The signup form will appear…
  4. Review Google’s Terms of Service and Privacy Policy, click the check box, then click Next step.
  5. Here, you’ll have an opportunity to set up recovery options.
  6. Your account will be created, and the Google welcome page will appear.

The next step, is to set up a Google My Business listing for your business, you can do this yourself by using the link https://www.google.com/intl/en_uk/business/

Ingredients for your Google My business profile are:

  • Logo resized to – 250 x 250 pixels
  • Cover photo – 1080 x 608 pixels
  • Address
  • Phone number & business email address
  • Brief description of company
  • As explained, you will also need a Gmail email address.

A reminder, it is essential to do this if you are considering Google Ads.

It is also important to set up Social Media such as a company Facebook page and/or Twitter as it will help your website get picked up by Google.

Need help? We can set this up for you

£50 +VAT

This includes the initial upload of imagery and branding.

Want to go a little further?

You may want to consider Google Adwords to give your Google ranking a boost!

Google AdWords

Google AdWords (Pay Per Click) is an advertising service by Google for businesses wanting to display ads on Google search and its advertising network. It allows businesses to essentially pay to have their website higher up the rankings. If your AdWords ad is clicked on, users are then directed to your website and you are charged, out of your budget for the click. Google AdWords is a good way to give your website an initial boost on Google rankings, particularly if you do not have a huge amount of text on your website.

For us to manage a Google Ad for you, we would need you to provide:

  • Budget. How much you are willing to spend on the advert, per month.
  • What locations/regions you wish to cover (towns, or postcodes etc).
  • What key search phrase you want to use for the advert.

Please keep in mind that vague search phrases and larger location areas will be more expensive per click, as they will have more competition.

Using this information, we can then provide you with an estimate for how many clicks your advert will allow, in return for your combination of budget and search phrase. This will determine how long the advert remains active. Once you reach the click limit, the ad will be suspended until the start of the next month. You can of course deactivate the ad at any time.

There are two package options for this service:

Option A

£50 +VAT /ad*

There is a one off admin fee of £25 +VAT in addition to the price.

With this option, we set up your Google account for you, you supply us with the search words, the search areas and the text for each advert. We then create the adverts for you and post/refresh them only when specified by you.

Option B

£75 +VAT /ad*

There is a one off research and admin fee of £100 +VAT in addition to the price.

With this option, we research the industry you are in and educate ourselves fully about your business. We then create the ads you require, including the search words and locations and the advert text. You determine how many ads we create per month (we suggest no more than 2-3 per month) and we then manage your ads on your behalf.

*Both of the above packages include a monthly report showing how your budget has been spent in terms of the number of clicks, the words searched for and the areas the searches came from. This also allows us to tailor your future ads based on these results. Our cost does not include the ad budget. The ad budget is an additional cost between you and Google.

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